Hello. Welcome to Sociallution. The goal of this blog is to help small business owners learn the art of digital marketing so they can build a following and attract new customers.

Digital Marketing Instagram Instagram Marketing
5 Reasons Small Businesses Need To Be Using Instagram In 2016
January 23, 2016
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5 Reasons Small Businesses Need To Be Using Instagram In 2016

There is a reason that over 85% of the world’s top brands are now focusing more of their time, energy and advertising budgets on Instagram; engagement.

According to Forrester Research, brands that are consistently active on Instagram see an average engagement rate of 2.3%, far ahead of both Facebook (0.2%) and Twitter (0.02%).

Not convinced yet? How about I give you five more great reasons why Instagram needs to be part of your digital marketing strategy in 2016.

Digital Marketing Facebook Contests Facebook Page
10 Great Facebook Timeline Competition Ideas
January 5, 2014
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10 Great Facebook Contest Ideas You Can Use Right Now

Who doesn't like to enter a competition? The potential to win gets our competitive spirit fired up and engages us right?

In August of last year, Facebook made a HUGE shift in the way it allowed competitions to be run on its platform. You see, Facebook started to allow contests to be run directly on a brand's page timeline without the need for a third-party app.

This change made things much easier for Facebook page owners. Suddenly there was this huge opportunity for brands to boost engagement with their page fans using quick and simple competitions.

Engagement is crucial to your Facebook page success and is one of the biggest factors in the algorithm that determines who gets to see your pages posts.

If a fan of your page comments on, or likes one of your posts, Facebook will notice they are interested in your updates and will update their algorithm accordingly. In the future, that user will see more content from your page when you update.

Facebook Fans Facebook Marketing Facebook Page
5 Ways To Get Great Facebook Fans
December 30, 2013
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5 Ways To Get More Great Facebook Fans

Can you get 1.11 billion Facebook fans on your page? Do you really want to?

You see, It is quite easy to set up a good-looking Facebook page - but that is just the first step in a successful Facebook marketing plan.

Even getting likes on your shiny new page is pretty easy to achieve. I see page owners all the time that get obsessed by their like count and how many more new likes they got this month compared with last month, but they miss the bigger picture.

The like count on your Facebook page is a vanity metric though. It looks good but achieves nothing for your page.

You can have one like, a hundred likes or ten thousands likes but if these new fans aren’t engaging with your page and been turned into paying customers they are worthless and you are just spinning your wheels.

If you really want to succeed in your Facebook marketing efforts you need to go beyond getting likes and start getting engaged fans.

Digital Marketing Facebook Facebook Marketing Facebook Page
3 Reasons You Aren't Reaching More Of Your Facebook Page Fans
December 28, 2013
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3 Reasons You Aren’t Reaching More Of Your Facebook Page Fans

Why do I have to pay to reach all my Facebook fans?

I hear that question a lot. If you are the owner of a Facebook page who has worked hard to get quality Facebook fans I can understand the frustration that comes from seeing only a small percentage of your fans looking at each of your pages updates.

I can especially understand why page owners who have spent lots of money on Facebook ads to get “likes” on their page are angry and becoming disillusioned with Facebook now been told they have to pay again to reach more of the fans by boosting their posts.

Facebook Facebook Marketing Facebook Offers
The Ultimate Guide To Creating A Killer Facebook Offer Including 35 Examples
December 23, 2013
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The Ultimate Guide To Creating A Killer Facebook Offer Including 35 Examples

I have to say I am a big fan of Facebook Offers for small businesses.

Here is one example why. My wife runs her own small photography studio and just posted a Facebook gift card holiday offer last week on her page.

Over the course of 4 days she generated over $1000 in sales from it. It took her less than ten minutes to put together a good looking image and post the offer.

Digital Marketing Facebook Facebook Marketing Facebook Page
Get More Sales For Your Business Using The Power Of Facebook - Part 2
December 20, 2013
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Get More Sales For Your Business Using The Power Of Facebook – Part 2

In the 2nd part of of this series showing you how to get more sales for your local business using the power of Facebook

I talk about running a Facebook contest, boosting posts, Facebook offers and building an email list from right inside your Facebook page. All these are great ways to drive sales to your brick-and-mortar business.

Facebook Facebook Marketing Facebook Page
Why You Need To Stop Playing Social Media Whac-A-Mole
December 18, 2013
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Why You Need To Stop Playing Social Media Whac-A-Mole

In a perfect world, you'd have employees whose sole job is to be present and responsive on every social network.

This isn't a perfect world however, so as a small business owner that job more than likely falls on you.

Please don’t beat yourself up though if you don’t have a consistent presence on every social network out there right now.

You are already spending countless hours each day trying to make your business the best it can be.