Digital Marketing

Digital marketing strategies for small business owners.

Digital Marketing Instagram Instagram Marketing
5 Reasons Small Businesses Need To Be Using Instagram In 2016
January 23, 2016
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5 Reasons Small Businesses Need To Be Using Instagram In 2016

There is a reason that over 85% of the world’s top brands are now focusing more of their time, energy and advertising budgets on Instagram; engagement.

According to Forrester Research, brands that are consistently active on Instagram see an average engagement rate of 2.3%, far ahead of both Facebook (0.2%) and Twitter (0.02%).

Not convinced yet? How about I give you five more great reasons why Instagram needs to be part of your digital marketing strategy in 2016.

Digital Marketing Facebook Contests Facebook Page
10 Great Facebook Timeline Competition Ideas
January 5, 2014
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10 Great Facebook Contest Ideas You Can Use Right Now

Who doesn't like to enter a competition? The potential to win gets our competitive spirit fired up and engages us right?

In August of last year, Facebook made a HUGE shift in the way it allowed competitions to be run on its platform. You see, Facebook started to allow contests to be run directly on a brand's page timeline without the need for a third-party app.

This change made things much easier for Facebook page owners. Suddenly there was this huge opportunity for brands to boost engagement with their page fans using quick and simple competitions.

Engagement is crucial to your Facebook page success and is one of the biggest factors in the algorithm that determines who gets to see your pages posts.

If a fan of your page comments on, or likes one of your posts, Facebook will notice they are interested in your updates and will update their algorithm accordingly. In the future, that user will see more content from your page when you update.

Digital Marketing Facebook Facebook Marketing Facebook Page
3 Reasons You Aren't Reaching More Of Your Facebook Page Fans
December 28, 2013
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3 Reasons You Aren’t Reaching More Of Your Facebook Page Fans

Why do I have to pay to reach all my Facebook fans?

I hear that question a lot. If you are the owner of a Facebook page who has worked hard to get quality Facebook fans I can understand the frustration that comes from seeing only a small percentage of your fans looking at each of your pages updates.

I can especially understand why page owners who have spent lots of money on Facebook ads to get “likes” on their page are angry and becoming disillusioned with Facebook now been told they have to pay again to reach more of the fans by boosting their posts.

Digital Marketing Facebook Facebook Marketing Facebook Page
Get More Sales For Your Business Using The Power Of Facebook - Part 2
December 20, 2013
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Get More Sales For Your Business Using The Power Of Facebook – Part 2

In the 2nd part of of this series showing you how to get more sales for your local business using the power of Facebook

I talk about running a Facebook contest, boosting posts, Facebook offers and building an email list from right inside your Facebook page. All these are great ways to drive sales to your brick-and-mortar business.