I have to say I am a big fan of Facebook Offers for small businesses.
Here is one example why. My wife runs her own small photography studio and just posted a Facebook gift card holiday offer last week on her page.
Over the course of 4 days she generated over $1000 in sales from it. It took her less than ten minutes to put together a good looking image and post the offer.
So what I want to do today is show you how to set up a great Facebook offer for your own page and give you examples of 35 good and bad Facebook offers small businesses have used recently on their own Facebook pages.
Lets cover the basics first.
What Is A Facebook Offer?
Facebook Offers were first launched in the spring of 2012 and have proven to be an effective way for small business owners to get more exposure for their Facebook page and business.
A Facebook offer is a virtual coupon that is created and shared on Facebook. Offers can be setup right from your Facebook page very easily.
Once the offer is live they appear in the news feed and any Facebook user can claim it by clicking the “Get Offer” button.
An email is then automatically sent from Facebook to the user that claimed the offer with their coupon. This coupon can then be redeemed in store, online, or both (the page admin gets to choose).
Why Are Facebook Offers So Good?
I can give you 3 reasons:
1, Facebook Offers have real potential of getting massive exposure. Anytime a Facebook user claims an offer it appears as activity on their friends news feed like this:
If their friends then claim the offer it appears on theirs news feed etc, etc.
Can you see how powerful that snowball effect could become with the right offer? In fact, according to Facebook themselves, among the 100 most popular offers on the social network, 75% of the claims came not from the people who had been initially targeted with an offer, but instead from someone they had shared it with.
2, You can also highly target the Facebook Offer to be shown only to certain age groups, genders and locations.
Want to post an offer targeting your businesses older male customers who live within driving distance? Well you can do that very easily.
3, Once a Facebook user claims your offer in the news feed an email is then sent to their personal email account. So not only do you reach the interested user on Facebook you are having your business show up in their email box as well.
In the email you can include a link to your website or any other web page (like an email opt in form) the user should go to claim the offer.
Will Facebook Offers Work For My Business?
I have seen Facebook offers work for both massive corporations like Wal-Mart and McDonalds, and small one store local businesses.
There are 2 key factors which will make sure your Facebook offer is a success:
A quality, well presented offer that has a real benefit for the user.
Targeting the offer to the right fans of your page so it gets shared more.
What Are the Disadvantages of Facebook Offers?
1, You can only promote your offer to fans of your page and friends unlike regular Facebook ads. So if you have a small fan base you are going to have a harder time trying to make your offer reach further.
2, You get one 409 x 209 pixel image and 90 characters for your offer headline so you have to make your offer easy to understand.
How To Run A Facebook Offer
On your Facebook page click on the Offer, Event + tab above the status window.
A new light box will pop up with a number of options to refine your offer.
I know this can look a little complicated but I will show you what each feature is.
First add a short, catchy headline. You only have 90 characters so make them count.
Try to use words like free, discount, special etc to attract interest.
Make the offer substantial such as 2 for 1 or more than 20 percent off regular pricing. Giving something away for free works really well.
Make the offer special and something your fans wouldn’t have seen before. You could make it exclusive to your Facebook page.
Keep the language in the headline simple and easy to understand. Don’t start using salesy words, just display the amazing value of the offer.
The image is the most important part of the offer. it will be the first thing people will notice and pay attention to.
I could talk about how important images are in your Facebook advertising all day.
Facebook is such a visual platform that you need to get this right if you want your offer to really succeed.
Ideally, the image should invoke an emotion from the person that sees it. A smiling, friendly face conveys that your offer is trustworthy.Active images work well. People working out, riding bikes, skydiving etc.
The image can define a specific feeling or moment
You need to captivate your Facebook fans attention, you will do that first using your image.
Here are a few examples of what I’m talking about:
- A vacation Facebook Offer should an inviting picture of the area such as a beautiful beach caressed by gentle waves.
Is your Facebook Offer for exercise equipment? Show a fit-bodied person working out.
If you were running a Facebook Offer for men’s formal wear you could have a photo of a handsome groom in a tux.
A Flower shop could run an offer that shows an image of a gorgeous bouquet and the happy young woman receiving it.
A store running a Facebook offer of a grill could go with a picture of a guy cooking a great steak on one
- A burger joint could display fantastic looking close up images of burgers
Hopefully this has given you some ideas on what image to use on your own offer.
Expiration Date, Claims Limit & Choose Audience
Add an expiration date for the offer. Ideally, you make your offer for a limited time to give it some urgency and make it seem more special. Don’t make it too short either though, allow your offer time to spread.
The claims limit lets you set how many times your offer can be claimed.
In the choose audience section you can specify the city, gender and age to target.
Make these options as targeted towards your potential audience as you can for your offer to be the most effective.
The more you spend on promoting your offer the more fans your ad will reach. You can pick the custom option also to set your own budget starting at 5 dollars.
If you click the ‘More Options’ tag you will see the following:
You can pick a date in the future if you don’t want to start your offer right away.
The Online Redemption Area
If you are looking for your fans to claim the offer in some way online you can add an url here. A link to the url will appear in the email that gets sent once a fan has claimed the offer.
You could point this link towards your payment form for instance, if you are offering discounts on a product you sell.
You could also have a link to a printable coupon the redeemer has to bring into your store.
I would suggest you send potential customers towards an email opt in form so they have to give you their email address in exchange for access to the offer.
This may turn some potential customers away but you are getting people on to your email list so you can market to them again at a later date.
Terms and Conditions
Add any terms here you would like to run as part of the offer. i.e. only one coupon per customer. Try to keep this very simple, don’t have complicated terms that will put people offer.
After that you can click the ‘Create Offer’ button to make the offer live.
Tracking A Facebook Offer
Tracking how many people really claim a Facebook offer is not that straightforward.
Somebody claiming your offer on Facebook is the first part of the process, they still need follow through on the rest for it to work properly.
I know a lot of businesses will create an offer just to create some buzz, which is a great idea. They don’t really care how many people really follow through all the way.
However, if you want to really track how effective an offer is you need to use an unique tracking code. The best way to do that is by using the online redemption area.
You can link to a printable voucher, coupon or bar code created for the offer that can be brought in to your store.
If you are running an online e-commerce store you can tell people who claim your offer to use a unique code in the terms and conditions and then link to your store in the redemption area.
35 Facebook Offer Examples
I spent a lot of time recently looking at Facebook offers – both good and bad. Here are some of the better ones with my comments below each image:
Bad Facebook Offer Examples
Hopefully this post has given you a real understanding of Facebook offers. Let me know in the comments if you have done your own Facebook Offer and how it worked out for you.