According to Trend Reports it is estimated between 65 and 85 percent of people call themselves visual learners.
A visual learner is somebody that can digest information easier by seeing an image instead of reading text.
Sites that focus just on visual media such as Instagram, Vine and Pinterest have all exploded in popularity over the past couple of years.
On Facebook, photo posts get far and away the most engagement when compared to links, videos or text-based updates.
So, to take advantage of this, you need to present more content in a visual storytelling way that will make more impact and get an edge over those competitors who are still only focusing on written content.
Users of social media have limited attention spans and there is so much information desperate for their attention been pulled in to their feeds everyday that they tend to skim through looking for something to grab them and reel them in.
Engage Your Fans Visually
As a Facebook page owner it is important you try and learn how to communicate with your fans visually and capture their attention to build engagement.
Now, if you don’t have your own inhouse graphic designer then one important skill to develop is been able to create and edit your own custom images.
In this article I want to give you 3 online image editing tools that will help you do that.
Canva is a new online design tool that is still in beta testing. I have been using it now for a few weeks and have been impressed by how easy it is to design a good looking image using their drag and drop interface. Infact the image above was done in the tool.
You can design blog graphics, Facebook covers, business cards and photo collages among other items. All parts of the templates are editable so you can make them match the look of your Facebook page or website.
Canva is free unless you want to purchase some of the more professional images which are $1 each.
If you are looking to create a complex logo or other detailed design work you are still going to pick Photoshop or Indesign but for some good looking images to use on a blog or Facebook page then I say give Canva a try. It still has a few bugs to work out but nothing that is a deal breaker when using it.
Pixlr is the most popular online photo editor right now and it is easy to see why once you have played around with it. I used to use it extensively before switching to Canva recently but I highly recommend it.
There are 3 different versions of Pixlr currently. Pixlr Editor is their most advanced photo editor and has a featureset that is pretty close to what the most used tools in Photoshop offers. If you are looking to do advanced image editing work this is the version to pick.
Now this program can take some time to learn but you can find some great tutorials for Pixlr on Youtube that will give you a run down of the features, here is one I have used in the past that was helpful
With Pixlr Express is a much more streamlined version of Pixlr Editor and is a good choice if you are looking to do some fast editing work.
Pixlr O-matic is similar to Instagram. You upload a photo and then can choose from a number of filters to give it a different look.
Ribbet is another good looking and easy to use online photo editor that I have used a few times in the past.
You can upload a photo and click the Autofix button and Ribbet will take your photo and make it look better.
There are also a large number of different filters you can use on a photo along with basic functions such as crop, resize and rotate images
I liked how easy the Ribbet user interface was navigate and how fast it was to process the actions you want to use on an image.
Ribbet also has a large variety of fonts to pick from that you can overlay on your images.
All 3 of these image creation and online photo editors are easy to use and have very useful features that make it easy to create simple, good looking designs that will enhance your Facebook page and grab your fans attention.
Let me know in the comments if you have used any other online design tools and how they have worked out for you.