The amount of small businesses that have setup a Facebook page is on the rise – now standing at 25 million. This statistic comes from Dan Levy, Facebook’s Global Director of Small Business, who recently announced it at the Dreamforce conference.
If you are in the process of starting up your Facebook page you may have seen services around that offer to give you hundreds or thousands of Facebook ‘Likes’
Now, you may be really tempted to give one of these offers a try if you looking at your page and only your family and friends have liked it so far.
As a Facebook page owner it is important you try and learn how to communicate with your fans visually and capture their attention to build engagement.
Now, if you don’t have your own inhouse graphic designer then one important skill to develop is been able to create and edit your own custom images.
In my previous article about Facebook tabs I talked about how important they were for boosting engagement and capturing more leads from your Facebook page.
Now, the biggest problem with Facebook tabs is actually getting them set up in the first place.
If you were to create your own iFrame tab from scratch you need some knowledge of programming and have access to a web space with a secure socket layer otherwise Facebook won’t show the page you are trying to display in the tab.
Trying to create more engagement on a Facebook page is a struggle I hear about daily from small business clients I deal with.
They will add a new post and it is met with a quiet silence. No likes, comments or shares.
A lot of the time I find this to be just a matter of approach and adjusting to a new mindset that comes with social media marketing.
Earlier this week on the Cheerios facebook page a link to an old christmas Cheerios advert was posted showing a kind elderly woman feeding her grandchild in his high chair.
Using the Cheerios on his tray she shows him why some of his relatives can’t be there for the holidays. It is a typical schmaltzy seasonal holiday ad that you see a lot of at this time of the year.
This feature is something that third party tools such as Hootsuite and Buffer have been offering for a while now so the fact Facebook have now made it part of their own feature set will now doubt put some pressure on them.